Should A Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: noticing the nuances, sharing them with an audience that values the art behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the work we create together can achieve: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but companions support one another in minor capacities. My assumption was recording a short video now and then would be fun for her. Innovation flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a companion film you. I understand that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everyone. It was kind she has helped Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor authentic when they're together – she’s working. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Michael Arnold
Michael Arnold

Elena Visser is a seasoned hiker and outdoor blogger based in the Netherlands, sharing practical advice for nature lovers.